{"id":44048,"date":"2022-12-13T21:33:44","date_gmt":"2022-12-13T21:33:44","guid":{"rendered":"https:\/\/formacampus.cl\/?post_type=property&p=44048"},"modified":"2024-08-21T00:13:16","modified_gmt":"2024-08-21T00:13:16","slug":"gestion-de-comunidades-virtuales-100-hrs","status":"publish","type":"property","link":"https:\/\/formacampus.cl\/?property=gestion-de-comunidades-virtuales-100-hrs","title":{"rendered":"GESTI\u00d3N DE COMUNIDADES VIRTUALES (100 hrs.)"},"content":{"rendered":"\n

Visi\u00f3n general \/Objetivos<\/strong><\/p>\n\n\n\n

Adquirir los conocimientos necesarios para desempe\u00f1ar las funciones propias del perfil de Community Manager, utilizando las redes sociales, a partir del Plan de Marketing Digital definido.<\/p>\n\n\n\n

Programa o Malla <\/strong><\/p>\n\n\n\n

UD1. Perfil del community manager<\/p>\n\n\n\n

1.1. Qu\u00e9 es un Community Manager. El d\u00eda a d\u00eda de un CM. <\/p>\n\n\n\n

1.2. El departamento de Social media: perfiles, objetivos, recursos. <\/p>\n\n\n\n

1.3. Marca Personal. <\/p>\n\n\n\n

1.4. Testimonios Community Managers.<\/p>\n\n\n\n

UD2. Marketing & comunicaci\u00f3n 2.0 <\/p>\n\n\n\n

2.1. La Web 2.0 y Prosumidores 2.0. Qu\u00e9 son los Social Media y Comunicaci\u00f3n 2.0. <\/p>\n\n\n\n

2.2. La Marca 2.0 y la reputaci\u00f3n online. <\/p>\n\n\n\n

2.3. La Blogosfera. <\/p>\n\n\n\n

2.4. Long Tail, eCommerce 2.0 y eCRM. <\/p>\n\n\n\n

2.5. Cloud Computing.<\/p>\n\n\n\n

2.6. Crowdsourcing y Crowdfunding. <\/p>\n\n\n\n

2.7. Innovaci\u00f3n en Comunicaci\u00f3n y Marketing: Mundos aumentados, mundos virtuales, mundos espejo, mundo lifelogging, Inteligencia Artificial, Marketing. <\/p>\n\n\n\n

2.8. Inteligencia econ\u00f3mica y Open Data. <\/p>\n\n\n\n

2.9. Marketing en buscadores. <\/p>\n\n\n\n

2.10. Marketing Viral. <\/p>\n\n\n\n

2.11. Mobile Marketing.<\/p>\n\n\n\n

UD3. Uso profesional de las redes sociales <\/p>\n\n\n\n

3.1. Plataformas. – Facebook – Twitter – Linkedin – YouTube – Tuenti – Google+ – CV Digital Eficaz – Pinterest – Geoposicionamiento, enfoque pr\u00e1ctico – RSS\/Podcasting – Plataformas de juegos sociales<\/p>\n\n\n\n

– Blogs: WordPress. Demand Media <\/p>\n\n\n\n

3.2. El ecosistema de las Apps y el entorno multidispositivo. <\/p>\n\n\n\n

3.3. M\u00e9tricas y ROI en redes sociales.<\/p>\n\n\n\n

3.4. Herramientas para controlar los Social Media y SMO. <\/p>\n\n\n\n

3.5. El Plan de Comunicaci\u00f3n.<\/p>\n\n\n\n

3.6. Creaci\u00f3n de contenidos para tu comunidad. <\/p>\n\n\n\n

3.7. Gestionar contenidos en un evento 2.0. <\/p>\n\n\n\n

3.8. Aspectos jur\u00eddicos de las Nuevas Tecnolog\u00edas ilustrados con casos pr\u00e1cticos. <\/p>\n\n\n\n

3.9. Fidelizaci\u00f3n en redes sociales e Internet.<\/p>\n\n\n\n

UD4. Plan de marketing digital <\/p>\n\n\n\n

4.1. Propuestas aplicadas a un Plan de Marketing Digital. 4.2. Resultados de un Plan de Marketing Digital.<\/p>\n\n\n\n

\n\n\n\n
\n
Comprar curso<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Visi\u00f3n general \/Objetivos Adquirir los conocimientos necesarios para desempe\u00f1ar las funciones propias del perfil de Community Manager, utilizando las redes sociales, a partir del Plan de Marketing Digital definido. Programa o Malla  UD1. Perfil del community manager 1.1. Qu\u00e9 es un Community Manager. El d\u00eda a d\u00eda de un CM.  1.2. El departamento de Social 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