{"id":41908,"date":"2022-02-15T16:58:58","date_gmt":"2022-02-15T16:58:58","guid":{"rendered":"https:\/\/demo23.houzez.co\/property\/6400-apollo-beach-blvdapollo-beach33572-2\/"},"modified":"2024-08-21T00:04:50","modified_gmt":"2024-08-21T00:04:50","slug":"social-media","status":"publish","type":"property","link":"https:\/\/formacampus.cl\/?property=social-media","title":{"rendered":"SOCIAL MEDIA (50 hrs.)"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Visi\u00f3n general \/Objetivos<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Obtener una visi\u00f3n general sobre marketing on line<\/li>\n<li>Profundizar en los medios sociales como herramienta de marketing<\/li>\n<li>Aprender c\u00f3mo funciona una red social y adquirir conocimientos para implementar el marketing y la venta dentro de una red social.<\/li>\n<li>Conocer c\u00f3mo es la figura de los diferentes profesionales de la web 2.0.<\/li>\n<li>Aprender a proteger una marca y mejorar su reputaci\u00f3n.<\/li>\n<li>Conocer las distintas herramientas de posicionamiento para mejorar la optimizaci\u00f3n en buscadores.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Programa o Malla <\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>UD1. Marketing Digital.<\/strong><\/p>\n<p style=\"font-weight: 400;\">1.1. Introducci\u00f3n. El Marketing digital desde el punto de vista del marketing tradicional.<br>1.2. Elementos de Marketing Digital: p\u00fablicos objetivos y valor de la marca.<br>1.3. Ocho maneras esenciales de promoci\u00f3n en internet.<br>1.4. La comunicaci\u00f3n 360\u00b0.<br>1.5. La regla de las 4 F.<\/p>\n<p style=\"font-weight: 400;\"><strong>UD2. Gestor de comunidades.<\/strong><\/p>\n<p style=\"font-weight: 400;\">2.1. El Community Manager.<br>2.2. Posicionamiento en buscadores.<br>2.3. T\u00e9cnicas SEM.<br>2.4. Reputaci\u00f3n on line.<\/p>\n<p style=\"font-weight: 400;\"><strong>UD3. Social Media.<\/strong><\/p>\n<p style=\"font-weight: 400;\">3.1. Gestor de Comunidad o Community Manager.<br>3.2. \u00bfQu\u00e9 es SEO?.<br>3.3. Redes Sociales: Tipos y usos (I).<br>3.4. Redes Sociales: Tipos y usos (II).<br>3.5. Generaci\u00f3n de contenidos. Creaci\u00f3n de blogs.<br>3.6. Herramientas para la medici\u00f3n de las Redes Sociales.<br>3.7. Anal\u00edtica: Medici\u00f3n e interpretaci\u00f3n de resultados.<strong>&nbsp;<\/strong><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.sumar.cl\/_asesoriasacademicas\/ficha\/48290\" style=\"background-color:#0d4d73\">Comprar curso<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visi\u00f3n general \/Objetivos &nbsp; Obtener una visi\u00f3n general sobre marketing on line Profundizar en los medios sociales como herramienta de marketing Aprender c\u00f3mo funciona una red social y adquirir conocimientos para implementar el marketing y la venta dentro de una red social. Conocer c\u00f3mo es la figura de los diferentes profesionales de la web 2.0. 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