{"id":41889,"date":"2022-02-15T16:58:57","date_gmt":"2022-02-15T16:58:57","guid":{"rendered":"https:\/\/demo23.houzez.co\/property\/6400-apollo-beach-blvdapollo-beach33572\/"},"modified":"2024-06-06T17:08:33","modified_gmt":"2024-06-06T17:08:33","slug":"tik-tok-marketing","status":"publish","type":"property","link":"https:\/\/formacampus.cl\/?property=tik-tok-marketing","title":{"rendered":"TIK TOK MARKETING (15 hrs.)"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Visi\u00f3n general \/Objetivos<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Conocer qu\u00e9 es Tik Tok, su origen, su evoluci\u00f3n y sus elementos.<\/li>\n<li>Aprender a crear un perfil, tanto personal como empresarial.<\/li>\n<li>Identificar todas las formas en las que se puede crear contenido con Tik Tok.<\/li>\n<li>Valorar en qu\u00e9 momentos es m\u00e1s \u00fatil crear un tipo de contenido u otro.<\/li>\n<li>Diferenciar los distintos tipos de anuncios que se pueden hacer a trav\u00e9s de Tik Tok.<\/li>\n<li>Analizar distintas herramientas de marketing y ejemplos de buenas pr\u00e1cticas<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Programa o Malla <\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\">UD1. Tik Tok: concepto, funcionalidades y caracter\u00edsticas.<br>1.1. Introducci\u00f3n<br>1.1.1. Origen y evoluci\u00f3n<br>1.1.2. Target<br>1.2. Caracter\u00edsticas de Tik Tok que la diferencian de otras redes sociales.<br>1.3. Elementos principales y funcionalidades<br>1.3.1. Timeline: Siguiendo y Para ti<br>1.3.2. Tendencias<br>1.3.3. Bandeja de entrada<br>1.3.4. Perfil<br>1.3.5. Me gusta<br>1.3.6. Comentarios<br>1.3.7. Compartir<br>1.3.8. Favoritos<br>1.4. C\u00f3mo crear un perfil<br>1.4.1. Personal<br>1.4.2. Para empresas<br>UD2. Tik Tok como generador de contenido<br>2.1. Primeros pasos en la creaci\u00f3n de contenidos en Tik Tok<br>2.2. Tiempo de duraci\u00f3n del contenido<br>2.3. Elementos de edici\u00f3n<br>2.2.1. Velocidad<br>2.2.2. M\u00fasica<br>2.2.3. Filtros y efectos<br>2.2.4.Transiciones<br>2.2.5. Stickers<br>2.2.6. Voz superpuesta, efectos de voz y volumen<br>2.2.7. Otros elementos<br>2.4. Emisiones en directo<br>2.5. Respuesta a comentarios con v\u00eddeo<br>2.6. Uso de otros v\u00eddeos en TikTok: D\u00faos, pegar.<br>2.7. Subir v\u00eddeos a TikTok desde el ordenador<\/p>\n<p style=\"font-weight: 400;\">UD3. Marketing en Tik Tok<br>3.1. Tik tok Ads<br>3.1.1. Anuncios In-feed<br>3.1.2. Brand takeover<br>3.1.3. Hashtag challenge<br>3.1.4. Efectos con marca (Brand lenses)<br>3.1.5. Topview<br>3.1.6. Herramientas de publicidad en Tik Tok.<br>3.1.7. Monetizaci\u00f3n en TikTok<br>3.2. Estrategias de marketing<br>3.2.1. An\u00e1lisis de contenido y benchmarking<br>3.2.2. Aproximaci\u00f3n al buyer persona<br>3.2.3. Plan estrat\u00e9gico<br>3.2.4. Plan de contenidos.<br>3.2.5. Interpretaci\u00f3n de estad\u00edsticas. Visibilidad, interacciones y engagement.<br>3.4. Ejemplos de campa\u00f1as de marketing en Tik Tok<br>3.3.1. Moda y belleza.<br>3.3.2. Entretenimiento<br>3.3.3. Tecnolog\u00eda<br>3.5. Casos de \u00e9xito de marcas personales<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.sumar.cl\/_asesoriasacademicas\/ficha\/48291\" style=\"background-color:#0d4d73\">Comprar curso<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visi\u00f3n general \/Objetivos Conocer qu\u00e9 es Tik Tok, su origen, su evoluci\u00f3n y sus elementos. Aprender a crear un perfil, tanto personal como empresarial. Identificar todas las formas en las que se puede crear contenido con Tik Tok. Valorar en qu\u00e9 momentos es m\u00e1s \u00fatil crear un tipo de contenido u otro. Diferenciar los distintos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44037,"parent":0,"menu_order":0,"template":"","property_type":[358],"property_status":[],"property_feature":[],"property_label":[],"property_country":[],"property_state":[],"property_city":[195],"property_area":[313],"aioseo_notices":[],"property_meta":{"_realtyna_idx_item":["1"],"_realtyna_idx_item_time":["1644944411"],"_realtyna_idx_item_provider":["mlg_demo"],"_realtyna_idx_item_demo":["1"],"fave_currency":["USD"],"fave_currency_info":["",""],"fave_property_price":["32300"],"fave_virtual_tour":["<iframe  src=\"https:\/\/www.propertypanorama.com\/instaview\/mfr\/T2807807\" frameborder=\"0\" 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