{"id":41878,"date":"2022-02-15T16:58:54","date_gmt":"2022-02-15T16:58:54","guid":{"rendered":"https:\/\/demo23.houzez.co\/property\/de-miranda-avenorth-port34287\/"},"modified":"2024-06-25T13:58:09","modified_gmt":"2024-06-25T13:58:09","slug":"marketing-en-facebook","status":"publish","type":"property","link":"https:\/\/formacampus.cl\/?property=marketing-en-facebook","title":{"rendered":"MARKETING EN FACEBOOK (15 hrs)"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Visi\u00f3n general \/Objetivos<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Conocer acerca de los inicios de Facebook y su evoluci\u00f3n.<\/li>\n<li>Distinguir entre perfil y p\u00e1gina.<\/li>\n<li>Adquirir conocimiento acerca de la utilidad de los eventos.<\/li>\n<li>Manejar los diferentes papeles dentro de un grupo.<\/li>\n<li>Describir las funciones del chat a nivel comercial.<\/li>\n<li>Conocer el concepto de e-branding y su importancia en la actualidad.<\/li>\n<li>Enumerar las funciones principales de un community manager.<\/li>\n<li>Conocer las caracter\u00edsticas de un community manager.<\/li>\n<li>Distinguir el p\u00fablico objetivo en Facebook.<\/li>\n<li>Establecer los objetivos y metas a alcanzar para la correcta elecci\u00f3n de la estrategia.<\/li>\n<li>Aprender las diferentes herramientas que podemos utilizar.<\/li>\n<li>Conocer todos los tipos de publicaciones de Facebook y los que tienen mayor alcance.<\/li>\n<li>Saber distinguir qu\u00e9 colores son los m\u00e1s apropiados, por lo que sugieren cada uno, y aplicarlos seg\u00fan segmento.<\/li>\n<li>Discernir qu\u00e9 horas y d\u00edas de la semana son los m\u00e1s relevantes para poder realizar nuestras publicaciones de empresa en Facebook y tener el mayor alcance posible.<\/li>\n<li>Enumerar las herramientas que tenemos a nuestro alcance para realizar una estrategia correctamente frente a la competencia.<\/li>\n<li>Distinguir los conceptos de \u201calcance\u201d e \u201cimpresi\u00f3n\u201d y saber calcular el engagement.\u00bb<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Programa o Malla <\/strong><\/p>\n<p style=\"font-weight: 400;\">UD1. FACEBOOK<br>\n1.1. Introducci\u00f3n<br>\n1.1.1. Origen<br>\n1.1.2. Evoluci\u00f3n e impacto<br>\n1.1.3. Interfaz<br>\n1.2. Diferencias entre perfil y p\u00e1gina<br>\n1.2.1. Creaci\u00f3n de un perfil y de una p\u00e1gina<br>\n1.3. Eventos<br>\n1.4. Grupos<br>\n1.5. Messenger<\/p>\n<p style=\"font-weight: 400;\">UD2. E-BRANDING<br>\n2.1. E-branding \u00bfC\u00f3mo lo construimos?<br>\n2.2. Papel del community manager<br>\n2.2.1. Funciones<br>\n2.2.2. Objetivos<br>\n2.2.3. Caracter\u00edsticas<br>\n2.3. C\u00f3mo establecer presencia en Facebook<br>\n2.3.1. Define tu p\u00fablico objetivo<br>\n2.3.2. Establecer objetivos<br>\n2.3.3. Decidir un nombre<br>\n2.3.4. Editar la informaci\u00f3n de forma completa.<br>\n2.3.5. A\u00f1adir un bot\u00f3n de llamada a la acci\u00f3n<br>\n2.3.6. Agregar im\u00e1genes de la marca<br>\n2.3.7. Uso de hashtag<\/p>\n<p><span style=\"font-weight: 400;\">UD3. ESTRATEGIAS A LA HORA DE PUBLICAR<br>\n3.1. Tipos de publicaciones en Facebook<br>\n3.1.1. Publicaci\u00f3n de Facebook con texto<br>\n3.1.2. Publicaci\u00f3n de Facebook con fotos<br>\n3.1.3. Publicaci\u00f3n de Facebook con v\u00eddeo<br>\n3.1.4. Publicaciones de Facebook Live (v\u00eddeo en vivo)<br>\n3.1.5. Publicaci\u00f3n con contenido vinculado (o publicaci\u00f3n de enlace)<br>\n3.1.6. Publicaci\u00f3n de encuesta en Facebook<br>\n3.1.7. Historias de Facebook<br>\n3.1.8. Publicaci\u00f3n fija<br>\n3.2. Psicolog\u00eda del color<br>\n3.3. Horas recomendadas<br>\n3.4. Estrategias a seguir<br>\n3.4.1. Analiza a tu competencia<br>\n3.4.2. Dir\u00edgete a tu p\u00fablico ideal<br>\n3.4.3. Dise\u00f1o atractivo de contenido<br>\n3.5. Facebook Ads<br>\n3.6. Engagement<br>\n3.6.1. Qu\u00e9 es el engagement<br>\n3.6.2. C\u00f3mo se calcula<br>\n3.6.3. Impresiones y alcance.<\/span><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.sumar.cl\/_asesoriasacademicas\/ficha\/48293\" style=\"background-color:#0d4d73\">Comprar curso<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visi\u00f3n general \/Objetivos Conocer acerca de los inicios de Facebook y su evoluci\u00f3n. Distinguir entre perfil y p\u00e1gina. Adquirir conocimiento acerca de la utilidad de los eventos. Manejar los diferentes papeles dentro de un grupo. Describir las funciones del chat a nivel comercial. Conocer el concepto de e-branding y su importancia en la actualidad. Enumerar 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