{"id":41875,"date":"2022-02-15T16:58:53","date_gmt":"2022-02-15T16:58:53","guid":{"rendered":"https:\/\/demo23.houzez.co\/property\/francisco-stnorth-port34287\/"},"modified":"2024-06-25T13:58:48","modified_gmt":"2024-06-25T13:58:48","slug":"growth-marketing-15hrs","status":"publish","type":"property","link":"https:\/\/formacampus.cl\/?property=growth-marketing-15hrs","title":{"rendered":"GROWTH MARKETING\u00a0(15 hrs.)"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Visi\u00f3n general \/Objetivos<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Conocer el concepto y los elementos que componen el marketing digital.<\/li>\n<li>Establecer los fundamentos b\u00e1sicos del marketing digital.<\/li>\n<li>Explicar conceptos claves del marketing digital.<\/li>\n<li>Definir las acciones y pasos a seguir dentro del marketing digital.<\/li>\n<li>Describir los distintos elementos que componen una acci\u00f3n de marketing digital.<\/li>\n<li>Establecer el concepto y elementos del growth marketing.<\/li>\n<li>Conocer los componentes b\u00e1sicos del growth hacking.<\/li>\n<li>Definir en qu\u00e9 consiste el inbound marketing.<\/li>\n<li>Aprender las funciones de product marketing y las metodolog\u00edas \u00e1giles dentro del growth marketing.<\/li>\n<li>Aprender el proceso y desarrollo de growth hacking.<\/li>\n<li>Indicar las caracter\u00edsticas de los perfiles y roles de un departamento de growth hacking.<\/li>\n<li>Explicar los pasos a seguir para desarrollar una estrategia de growth hacking.<\/li>\n<li>Definir c\u00f3mo se ha de aplicar una estrategia de growth marketing y los elementos que la compone.<\/li>\n<li>Explicar distintos conceptos y estrategias de growth marketing como son marketing viral, inbound y outbound marketing, marketing de respuesta r\u00e1pida, m\u00e9tricas del embudo pirata, entre otras muchas.<\/li>\n<li>Indicar las buenas pr\u00e1cticas y ejemplos de cada de las t\u00e9cnicas y estrategias de growth marketing.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Programa o Malla <\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\">UD 1. MARKETING DIGITAL<\/p>\n<p style=\"font-weight: 400;\">1.1. DEFINICI\u00d3N<\/p>\n<p style=\"font-weight: 400;\">1.2. EVOLUCI\u00d3N<\/p>\n<p style=\"font-weight: 400;\">1.3. FUNDAMENTOS B\u00c1SICOS<\/p>\n<p style=\"font-weight: 400;\">1.3.1. Loop viral<\/p>\n<p style=\"font-weight: 400;\">1.3.2. B2C<\/p>\n<p style=\"font-weight: 400;\">1.3.3. B2B<\/p>\n<p style=\"font-weight: 400;\">1.3.4. Engagement y retenci\u00f3n<\/p>\n<p style=\"font-weight: 400;\">1.4. ETAPAS DE APLICACI\u00d3N<\/p>\n<p style=\"font-weight: 400;\">1.5. ESTRATEGIAS<\/p>\n<p style=\"font-weight: 400;\">1.6. MODELOS CUANTITATIVOS Y CUALITATIVOS<\/p>\n<p style=\"font-weight: 400;\">1.7. PROCESO<\/p>\n<p style=\"font-weight: 400;\">1.8. CANALES DE ADQUISICI\u00d3N<\/p>\n<p style=\"font-weight: 400;\">1.9. \u00bfC\u00d3MO HACERSE VIRAL?<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">UD 2. INTRODUCCI\u00d3N AL GROWTH HACKING<\/p>\n<p style=\"font-weight: 400;\">2.1. \u00bfQU\u00c9 ES?<\/p>\n<p style=\"font-weight: 400;\">2.2. COMPONENTES<\/p>\n<p style=\"font-weight: 400;\">2.2.1. Growth hacking<\/p>\n<p style=\"font-weight: 400;\">2.2.2. Inbound marketing<\/p>\n<p style=\"font-weight: 400;\">2.2.3. Product marketing<\/p>\n<p style=\"font-weight: 400;\">2.2.4. Metodolog\u00edas \u00e1giles<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">UD 3. GROWTH HACKING<\/p>\n<p style=\"font-weight: 400;\">3.1. \u00bfQUI\u00c9N PUEDE APLICAR ESTE M\u00c9TODO?<\/p>\n<p style=\"font-weight: 400;\">3.2. CREACI\u00d3N DE UN EQUIPO DE GROWTH<\/p>\n<p style=\"font-weight: 400;\">3.2.1. Perfil de un growth hacker<\/p>\n<p style=\"font-weight: 400;\">3.2.2. Roles<\/p>\n<p style=\"font-weight: 400;\">3.2.3. Implementaci\u00f3n<\/p>\n<p style=\"font-weight: 400;\">3.3. VENTAJAS DEL GROWTH MARKETING<\/p>\n<p style=\"font-weight: 400;\">3.3.1. Enfoque al cliente<\/p>\n<p style=\"font-weight: 400;\">3.3.2. Toma de decisiones respecto al ciclo de vida del consumidor<\/p>\n<p style=\"font-weight: 400;\">3.3.3. Lanzamiento r\u00e1pido al mercado<\/p>\n<p style=\"font-weight: 400;\">3.3.4. Crecimiento de mercado<\/p>\n<p style=\"font-weight: 400;\">3.3.5. Mejor ROI<\/p>\n<p style=\"font-weight: 400;\">3.3.6. Equipos anal\u00edticos \u00e1giles que impulsan la excelencia operativa<\/p>\n<p style=\"font-weight: 400;\">3.4. ETAPAS<\/p>\n<p style=\"font-weight: 400;\">3.5. ESTRATEGIAS<\/p>\n<p style=\"font-weight: 400;\">3.5.1. Growth hacking tradicional<\/p>\n<p style=\"font-weight: 400;\">3.5.2. Growth Hacking Low Cost<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">UD 4. APLICANDO EL GROWTH MARKETING<\/p>\n<p style=\"font-weight: 400;\">4.1. T\u00c9CNICAS DEL GROWTH MARKETING<\/p>\n<p style=\"font-weight: 400;\">4.1.1. Inbound y outbound Marketing<\/p>\n<p style=\"font-weight: 400;\">4.1.2. Inbound marketing<\/p>\n<p style=\"font-weight: 400;\">4.1.3. Outbound marketing<\/p>\n<p style=\"font-weight: 400;\">4.1.4. Ciclo y embudo de conversi\u00f3n<\/p>\n<p style=\"font-weight: 400;\">4.1.5. An\u00e1lisis de la competencia<\/p>\n<p style=\"font-weight: 400;\">4.1.6. Creaci\u00f3n de perfiles en RRSS<\/p>\n<p style=\"font-weight: 400;\">4.1.7. Modelos freemium y premium<\/p>\n<p style=\"font-weight: 400;\">4.1.8. Gamificaci\u00f3n<\/p>\n<p style=\"font-weight: 400;\">4.1.9. Uso de invitaciones<\/p>\n<p style=\"font-weight: 400;\">4.1.10. Marketing de urgencia<\/p>\n<p style=\"font-weight: 400;\">4.1.11. Respuestas r\u00e1pidas<\/p>\n<p style=\"font-weight: 400;\">4.1.12. Contenidos virales<\/p>\n<p style=\"font-weight: 400;\">4.1.13. Retargeting<\/p>\n<p style=\"font-weight: 400;\">4.1.14. An\u00e1lisis de resultados<\/p>\n<p style=\"font-weight: 400;\">4.2. C\u00d3MO APLICAR ESTE M\u00c9TODO EN UN NEGOCIO EMERGENTE<\/p>\n<p style=\"font-weight: 400;\">4.3. EJEMPLOS DE GROWTH MARKETING<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>Visi\u00f3n general \/Objetivos Conocer el concepto y los elementos que componen el marketing digital. Establecer los fundamentos b\u00e1sicos del marketing digital. Explicar conceptos claves del marketing digital. Definir las acciones y pasos a seguir dentro del marketing digital. Describir los distintos elementos que componen una acci\u00f3n de marketing digital. Establecer el concepto y elementos del 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