{"id":41872,"date":"2022-02-15T16:58:50","date_gmt":"2022-02-15T16:58:50","guid":{"rendered":"https:\/\/demo23.houzez.co\/property\/d-allyon-drnorth-port34287-2\/"},"modified":"2024-06-25T13:59:24","modified_gmt":"2024-06-25T13:59:24","slug":"whatsapp-business","status":"publish","type":"property","link":"https:\/\/formacampus.cl\/?property=whatsapp-business","title":{"rendered":"WHATSAPP BUSINESS (15 hrs.)"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Visi\u00f3n general \/Objetivos<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Conocer el origen y trayectoria de WhatsApp.<\/li>\n<li>Explicar las distintas funcionalidades con las que cuenta la plataforma.<\/li>\n<li>Definir los tres recursos de la compa\u00f1\u00eda como son WhatsApp, WhatsApp Business y WhatsApp Business API<\/li>\n<li>Definir qu\u00e9 es y en qu\u00e9 consiste WhatsApp Business.<\/li>\n<li>Establecer los elementos, herramientas y funcionalidades de WhatsApp Business.<\/li>\n<li>Explicar buenas pr\u00e1cticas y acciones para clientes y usuarios a trav\u00e9s de WhatsApp Business.<\/li>\n<li>Conocer las normativas y reglamentos legales que afectan a la gesti\u00f3n de datos de lSO de usuarios.<\/li>\n<li>Establecer estrategias de marketing y posibles acciones a ejecutar.<\/li>\n<li>Indicar las caracter\u00edsticas de WhatsApp Business.<\/li>\n<li>Definir el p\u00fablico objetivo que forma parte de la comunidad de WhatsApp.<\/li>\n<li>Establecer los fundamentos de las acciones de captaci\u00f3n y atracci\u00f3n de clientes mediante WhatsApp Business.<\/li>\n<li>Explicar las posibilidades y restricciones de WhatsApp Business en cuanto a funcionalidades.<\/li>\n<li>Definir las acciones y pasos a seguir dentro del marketing para WhatsApp Business.<\/li>\n<li>Establecer ejemplos de campa\u00f1as en WhatsApp Business.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Programa o Malla <\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\">UD1: WHATSAPP<\/p>\n<p style=\"font-weight: 400;\">1.1. \u00bfQU\u00c9 ES?<\/p>\n<p style=\"font-weight: 400;\">1.2. ORIGEN<\/p>\n<p style=\"font-weight: 400;\">1.3. EVOLUCI\u00d3N<\/p>\n<p style=\"font-weight: 400;\">1.4. FUNCIONES<\/p>\n<p style=\"font-weight: 400;\">1.5. RECURSOS<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">UD2: WHATSAPP BUSINNESS<\/p>\n<p style=\"font-weight: 400;\">2.1. \u00bfQU\u00c9 ES?<\/p>\n<p style=\"font-weight: 400;\">2.2. \u00bfEN QU\u00c9 SE DIFERENCIA DE WHATSAPP?<\/p>\n<p style=\"font-weight: 400;\">2.3. \u00bfQU\u00c9 FUNCIONES TIENE?<\/p>\n<p style=\"font-weight: 400;\">2.3.1. Etiquetas<\/p>\n<p style=\"font-weight: 400;\">2.3.2. Respuestas r\u00e1pidas<\/p>\n<p style=\"font-weight: 400;\">2.3.3. Cat\u00e1logo<\/p>\n<p style=\"font-weight: 400;\">2.3.4. Enlace directo<\/p>\n<p style=\"font-weight: 400;\">2.3.5. Mensajes<\/p>\n<p style=\"font-weight: 400;\">2.3.6. Estad\u00edsticas<\/p>\n<p style=\"font-weight: 400;\">2.4. CARACTER\u00cdSTICAS<\/p>\n<p style=\"font-weight: 400;\">2.4.1. Consolidaci\u00f3n de la imagen corporativa<\/p>\n<p style=\"font-weight: 400;\">2.4.2. Establecimiento horario atenci\u00f3n al p\u00fablico<\/p>\n<p style=\"font-weight: 400;\">2.4.3. Localizaci\u00f3n<\/p>\n<p style=\"font-weight: 400;\">2.4.4. Centralizar mensajes de Messenger, Instagram y WhatsApp<\/p>\n<p style=\"font-weight: 400;\">2.4.5. Operabilidad<\/p>\n<p style=\"font-weight: 400;\">2.4.6. Verificaci\u00f3n de cuenta<\/p>\n<p style=\"font-weight: 400;\">2.4.7. Sistema de pagos<\/p>\n<p style=\"font-weight: 400;\">2.5. ERRORES QUE SE SUELEN COMETER<\/p>\n<p style=\"font-weight: 400;\">2.6. VENTAJAS Y DESVENTAJAS DEL USO DE WHATSAPP BUSINESS<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">UD3 ACCIONES DE MARKETING CON WHATSAPP<\/p>\n<p style=\"font-weight: 400;\">3.1. ASPECTOS LEGALES<\/p>\n<p style=\"font-weight: 400;\">3.2. ESTRATEGIAS<\/p>\n<p style=\"font-weight: 400;\">3.3. CARACTER\u00cdSTICAS<\/p>\n<p style=\"font-weight: 400;\">3.4. P\u00daBLICO<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">UD4: \u00bfC\u00d3MO ATRAER A CLIENTES EN WHATSAPP BUSINESS?<\/p>\n<p style=\"font-weight: 400;\">4.1. DIVULGACI\u00d3N DEL NEGOCIO<\/p>\n<p style=\"font-weight: 400;\">4.2. NEWSLETTER<\/p>\n<p style=\"font-weight: 400;\">4.3. SITIO WEB<\/p>\n<p style=\"font-weight: 400;\">4.4. PUBLICIDAD<\/p>\n<p style=\"font-weight: 400;\">4.5. SOCIAL ADS<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.sumar.cl\/_asesoriasacademicas\/ficha\/48294\" style=\"background-color:#0d4d73\">Comprar curso<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visi\u00f3n general \/Objetivos &nbsp; Conocer el origen y trayectoria de WhatsApp. Explicar las distintas funcionalidades con las que cuenta la plataforma. Definir los tres recursos de la compa\u00f1\u00eda como son WhatsApp, WhatsApp Business y WhatsApp Business API Definir qu\u00e9 es y en qu\u00e9 consiste WhatsApp Business. Establecer los elementos, herramientas y funcionalidades de WhatsApp Business. 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