{"id":41827,"date":"2022-02-15T16:58:42","date_gmt":"2022-02-15T16:58:42","guid":{"rendered":"https:\/\/demo23.houzez.co\/property\/21-s-gulf-blvdplacida33946\/"},"modified":"2024-06-25T14:00:35","modified_gmt":"2024-06-25T14:00:35","slug":"marketing-para-pymes","status":"publish","type":"property","link":"https:\/\/formacampus.cl\/?property=marketing-para-pymes","title":{"rendered":"MARKETING PARA PYMES (25 hrs.)"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Visi\u00f3n general \/Objetivos<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Adquirir conocimientos sobre el manejo de las pol\u00edticas de marketing y su adecuada utilizaci\u00f3n para la satisfacci\u00f3n de los clientes y para la maximizaci\u00f3n del beneficio empresarial.<\/li>\n<li>Conocer los productos y su clasificaci\u00f3n, el ciclo de vida de los mismos y la fijaci\u00f3n de precios a la hora de competir con el resto de empresas.<\/li>\n<li>Adquirir conocimientos de mercado, diferenciaci\u00f3n, segmentaci\u00f3n, posicionamiento e imagen a los trabajadores, para que puedan utilizarlos en las tareas de gesti\u00f3n de marketing y las distintas posibilidades cuantitativas y cualitativas de investigaci\u00f3n de mercados.<\/li>\n<li>Conocer t\u00e9cnicas como la promoci\u00f3n de ventas, el punto de venta, la publicidad y las relaciones p\u00fablicas para facilitar la entrada y mantenimiento en el mercado.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Programa o Malla <\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>UD1. El Marketing.<\/strong><\/p>\n<p style=\"font-weight: 400;\">1.1. Introducci\u00f3n.<br>1.2. Principios y fundamentos del Marketing.<br>1.3. Conceptos del Marketing.<br>1.4. Desarrollo del Marketing.<\/p>\n<p style=\"font-weight: 400;\"><strong>UD2. Determinantes del Marketing.<\/strong><\/p>\n<p style=\"font-weight: 400;\">2.1. Introducci\u00f3n.<br>2.2. El consumidor.<br>2.3. El comprador.<br>2.4. La demanda.<br>2.5. El mercado.<br>2.6. La competencia.<br>2.7. La empresa.<br>2.8. El marco Socio-Econ\u00f3mico, el marco Pol\u00edtico-Legal, la Coyuntura.<\/p>\n<p style=\"font-weight: 400;\"><strong>UD3. Instrumentos del Marketing I.<\/strong><\/p>\n<p style=\"font-weight: 400;\">3.1. Introducci\u00f3n.<br>3.2. El producto.<br>3.3. El precio.<\/p>\n<p style=\"font-weight: 400;\"><strong>UD4. Instrumentos del Marketing II.<\/strong><\/p>\n<p style=\"font-weight: 400;\">4.1. La promoci\u00f3n.<br>4.2. El punto de venta.<br>4.3. La distribuci\u00f3n.<br>4.4. La comunicaci\u00f3n.<\/p>\n<p style=\"font-weight: 400;\"><strong>UD5. La direcci\u00f3n de Marketing.<\/strong><\/p>\n<p style=\"font-weight: 400;\">5.1. Introducci\u00f3n.<br>5.2. La direcci\u00f3n estrat\u00e9gica de mercado.<br>5.3. Planificaci\u00f3n estrat\u00e9gica.<\/p>\n<p style=\"font-weight: 400;\"><strong>UD6. Implantaci\u00f3n de los planes operativos y revisi\u00f3n y control de los resultados.<\/strong><\/p>\n<p style=\"font-weight: 400;\">6.1. Implantaci\u00f3n de los planes de operaci\u00f3n.<br>6.2. Revisi\u00f3n y control de resultados.<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.sumar.cl\/_asesoriasacademicas\/ficha\/48296\" style=\"background-color:#0d4d73\">Comprar curso<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visi\u00f3n general \/Objetivos &nbsp; Adquirir conocimientos sobre el manejo de las pol\u00edticas de marketing y su adecuada utilizaci\u00f3n para la satisfacci\u00f3n de los clientes y para la maximizaci\u00f3n del beneficio empresarial. Conocer los productos y su clasificaci\u00f3n, el ciclo de vida de los mismos y la fijaci\u00f3n de precios a la hora de competir con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44040,"parent":0,"menu_order":0,"template":"","property_type":[358],"property_status":[],"property_feature":[],"property_label":[],"property_country":[],"property_state":[],"property_city":[195],"property_area":[],"aioseo_notices":[],"property_meta":{"_realtyna_idx_item":["1"],"_realtyna_idx_item_time":["1644944403"],"_realtyna_idx_item_provider":["mlg_demo"],"_realtyna_idx_item_demo":["1"],"fave_currency":["USD"],"fave_currency_info":["",""],"fave_property_price":["32300"],"fave_property_land_postfix":["Acres"],"fave_virtual_tour":["<iframe  src=\"https:\/\/www.propertypanorama.com\/instaview\/stellar\/D5911441\" frameborder=\"0\" 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